In this session, you will learn the process for creating a uniquely different contractor business and a distinctive brand. The key to continuous growth and sustainability is creating a brand that stands out in the sea of sameness. Together, we will go through the simple steps to help you look at your business from your customers’ perspectives and create a one-of-a-kind service level, organization and brand that your employees and customers will remain fiercely loyal to.

In this session you will learn how to:

• Stop Selling Commodities
• Create Innovative Customer Solutions
• Understand and Shatter Your Customers' Expectations
• Disrupt the Perception of "What a Contractor Is"
• Look at Your Business from All Others in Your Market
• Create an Emotional and Loyal Connection with Every Customer